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The power of personalisation for Experiential Marketing

We’ve come to expect our online experiences to be personalised, and tailored specifically to us. But that rarely happens in the real world. My trip the cinema will likely be exactly the same as yours. The gig I attend will be exactly the same as yours. My visit to the pop-up clothes store will likely be the same as yours. So how do experiential marketers leverage that desire for an element of personalisation to give unique, valuable experiences to consumers?

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9 Ways to Use NFC technology at your event.

Event Technology is constantly evolving and adapting, bringing new possibilities and experiences to demanding audiences. The challenge for event professionals is in applying these new possibilities to delight their audiences. Below I will show you 9 ways in which event professionals can use RFID & NFC event technology to improve the attendee experience at their events and venues:

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Free Live Webinar: How to create highly personalised event experiences using digital event technology!

We are running a live webinar!

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