Action Aid helped create awareness and support for a series of campaigns in 2015, including Bollocks to Poverty (aimed to eliminate poverty among young people in the UK) and Rebuild Nepal (aimed to help the reconstruction of Nepal after the earthquake hit the capital) . The campaigns were supported through interactive brand activation’s at various festivals, that encouraged the festival goers to support and learn more about each relevant cause. Action Aid required a technology solution to help create social buzz around the campaigns, as well as capture data on each individual for post event marketing activities.Every consumer interaction was tracked, monitored and managed through the UpD8r platform, records of their photos pushed to social media or sent via e-mail to each participant. This meant festival goers could personally share their experiences within the Festivals, all in real time, without using their phones.
UpD8r provided Action Aid with a real-time record of who had registered and participated in the photo opportunity. The event insights within UpD8r included delivery and open metrics on all consumer emails, reach and volume of social media posts, plus fully auditable record of every individual’s activity and registration information.