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Why NFC for iPhone 6 and Apple Watch is great news for events

NFC and RFID are valuable tools for events, but iPhone 6 and Apple Watch bring new creative opportunities for for event professionals to engage audiences.

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How Birds Eye’s pop-up restaurant made word-of-mouth recommendations social

This week experiential agency Slice is in the news with its fantastic Birds Eye pop-up restaurant activation, where patrons can pay for their meal using a hashtagged photo on Instagram, Twitter or Facebook.

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RFID Twitter and why the image preview function is good news for marketing and event professionals

Twitter’s new image preview function is a massive opportunity for event professionals and marketers. Learn how to use it to your advantage.

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New York Comicon, RFID, and why bad drivers shouldn’t tarnish great cars

The use of RFID and social media at New York’s Comic Convention has come in for criticism – but was the technology really to blame?

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Social Media Week London – RFID enabled VIP passes

At Social Media Week London 2013 we will be deploying our RFID social sharing solution for all VIP pass holders, significantly amplifying event reach.

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6 Things Every Event Professional Should Know About Facebook’s Edgerank

Facebook is seen as the perfect platform for events professionals to market themselves, understand how the Edgerank affects your efforts.

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Ciaran to complete the Ride London 100 event

Being the cycling fanatic in the Apps team (although most of it from the comfort of the sofa these days) I’m taking part in the Ride London 100 event on the 4th August.

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RFID and social media – Creating a real-world ‘share’ button

Learn how companies are using RFID technology to enable consumers to share their experiences on social media networks in real time – simply with the wave of a hand.

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How to harness social proof for your brand

Social proof is the new word-of-mouth. Learn how to get more social recommendations from your customers.

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RFID for Facebook, Twitter and LinkedIn at the 2012 Brand Event Awards

At the 2012 Brand Event Awards, we delivered an RFID social media solution to enable one-touch social sharing on Facebook, Twitter and LinkedIn.

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