RFID Twitter and why the image preview function is good news for marketing and event professionals
Twitter this week rolled out a new feature where images and Vines shared by users are automatically previewed in people’s timelines, making the platform far more valuable to marketing and events professionals.
A picture paints a thousand words, or so we’ve been told for decades, but in modern parlance it’s probably more accurate to say a picture paints 140 characters. As a micro-blogging platform, Twitter has already cornered the market for users looking to consume short, sharp updates from people they are interested in. But auto-previewing images takes this even further.
As a story-telling mechanic, images beat text hands down – and as we discussed in a our recent social media masterclass, brands should embrace the fact that social media is the greatest story telling platform ever created.
Thanks to this latest Twitter feature, getting people to share images from your experiential activity and events on Twitter has never been more powerful. Their followers can see these images, the experiences you’ve created, and the stories your attendees are telling, without ever having to click a link on their timeline. See below for an example of the preview of an image appearing in the twitter feed, as shared by our RFID sharing solution.
Sure, some people might say that one-click isn’t a huge barrier to consumption of that content, but how many of the links in your Twitter feed do you skip past because you don’t have time to wait for the link to load, or because you’re just browsing?
Now those images will be there for you to preview, regardless of whether you click or not.
What this new feature WILL do is increase the potential ‘noise’ level in your feed, but this is merely another opportunity for you and your brand to stand out. What images will your event attendees be sharing? What will they be doing in the photos? What exclusivity can you add to these photos?
As an events professional or marketer, you can focus on creating amazing customer experiences that lend themselves to graphical sharing, and let people like us worry about getting them on to Twitter. This is where RFID Twitter sharing can add real value to your social activation. By allowing your event attendees and experiential consumers to share AMAZING images with their Twitter followers, the reach of such branded images has just grown exponentially.
If you would like to learn more about how RFID can help you get more from Twitter’s new image preview function, then get in touch here: The Secret to Success with RFID and Twitter