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The power of personalisation for Experiential Marketing

We’ve come to expect our online experiences to be personalised, and tailored specifically to us. But that rarely happens in the real world. My trip the cinema will likely be exactly the same as yours. The gig I attend will be exactly the same as yours. My visit to the pop-up clothes store will likely be the same as yours. So how do experiential marketers leverage that desire for an element of personalisation to give unique, valuable experiences to consumers?

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